MINKA FIT LLC

Marketing Operations

MINKA FIT LLC self-manages paid advertising, lead capture, lifecycle messaging, and analytics for CycleBar Scripps Ranch — our owned franchise location of the CycleBar indoor cycling network at 9860 Hibert St, Suite C3, San Diego, CA 92131.

Operating principles

• Owner-operated. No third-party agency.
• Compliance-first: CCPA / CPRA-aligned data handling; A2P 10DLC-registered SMS; CAN-SPAM-compliant email with one-click unsubscribe.
• CycleBar franchise brand-standard adherence.

Channels

• Meta (Facebook / Instagram) paid ads via an owner-controlled Business Manager and ad account
• Self-hosted lead-capture landing pages at ride.cyclebarscrippsranch.com/first-ride and /3-pack
• Lifecycle email (Resend) and SMS (Twilio) with consent-gated capture
• ClubReady CRM for member management and booking

Compliance

• Privacy Policy describes the two-checkbox SMS consent model (required transactional + optional marketing, separate from Privacy/Terms acceptance per Twilio 10DLC error 30925) and explicit non-sharing of mobile data with third parties.
• Terms covers the SMS messaging program, supported carriers, opt-out keywords, and franchise-network terms.
• STOP, UNSUBSCRIBE, CANCEL, END, QUIT, and HELP keywords honored automatically.

Contact

MINKA FIT LLC
Email: prachi@minkafit.com